Cinco Días plummets 11.6% in one month.
Grupos Prisa’s best known newspaper suffered an 11.6% fall in circulation in October. Despite the bad news, Cinco Días remains on good footing with an 18.8% increase so far this year. The big news of the month was the 25% increase in readership since September at El Economista, which does not publish mid-year data.
PRNoticias is following the data closely. Expansión and La Gaceta de los Negocios have rebounded, while Negocio now boasts 75,015 daily readers. Meanwhile, the daily run by Jorge Rivera has seen circulation fall by 5,000 to 39,083 subscribers in October.
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Circulation
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CINCO DÍAS
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EL ECONOMISTA
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EXPANSIÓN
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LA GACETA
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NEGOCIO YESTILO DE VIDA
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Oct-06
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32.906
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51.352
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34.544
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39.145
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Nov-06
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34.780
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16.826
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50.612
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38.528
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47.230
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Dec-06
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39.535
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17.255
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54.781
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35.626
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48.209
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Jan-07
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39.448
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20.722
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46.069
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38.335
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51.685
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Feb-07
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41.425
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21.681
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50.312
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40.698
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51.855
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Mar-07
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44.754
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23.253
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58.610
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40.906
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51.821
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Apr-07
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41.583
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24.739
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52.595
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39.531
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52.482
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May-07
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39.513
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26.853
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49.191
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40.283
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52.886
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Jun-07
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42.503
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28.476
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51.615
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39.641
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72.783
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Jul-07
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35.963
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18.602
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47.721
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36.998
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74.457
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Aug-07
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33.308
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18.457
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46.448
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34.591
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Sep-07
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44.211
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24.165
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48.368
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33.574
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71.952
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Oct-07
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39083
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30216
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51331
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37241
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75015
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Year-to-year
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18,8
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0,0
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7,8
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91,6
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Monthly
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-11,6
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25,0
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6,1
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10,9
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4,3
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According to initial data from the OJD which still needs to be confirmed, the paper was not able to keep pace with the growing market after the summer holiday season, although it continues to grow according to mid-year data which shows circulation at 32,906 in October of last year. It remains to be seen if this year, Grupo Prisa is capable of turning things around like it has been in the past.
El Economista has been the darling of October with a 25% increase in circulation from the same period last year. The yearlong performance is still not available as Amador García Ayora’s financial paper just started providing data in November of last year. We will let you know how it is all going in 30 days time.
Both Expansión and La Gaceta de los Negocios have rebounded after several disappointing months. The daily from Unidad Editorial grew 6.1% last month and hopes to leave the difficult summer months in the past. In year-to-year terms, things remain mostly the same with only 0.04% growth this year. The newspaper from Grupo Negocio is also holding its head high with an 11 point jump with respect to September, and a 7.8% increase compared to last year.
Last but not least, the freesheet Negocio has also notched some good results. If October’s growth of 4.3% to 75,015 readers is good, then annual growth is even better, taking into consideration that the same month in 2006 saw circulation of 39,145. Data among the economic dailies are not comparable as the paper’s use different circulation methods. Expansión is a pay paper, while El Economista, Cinco Días and La Gaceta are mixed. Negocio is available for home delivery.